ATAA
Marketing & Member Services

Latest News for ATAA Councillors and Board members - April 2012 
In This Issue
Marketing Tips
ATAA Benefits
Newspaper Articles
Quick Links
email to Robert
 
The Age Articles
 
ATAA Marketing
 
ATAA Membership enquiries
(by email)
Dear ATAA Chapter Councillor,

I am sending this email to all ATAA Chapter Councillors and board members because we really need your help. I hope that you find the information below useful in your own official role with the ATAA.
 

As you would have seen in other recent emails (from our National President, and others), in the current financial climate the ATAA is facing the difficult challenge of attracting new members, as well as simply retaining current members.

 

It is very possible that many of our members are not aware of all the FAB of ATAA membership (FAB = Features and Benefits). So in this email below I want to highlight these for you, and ask that you help to promote these to your colleagues in your own Chapter, as well as your friends and peers. Feel free to print this email and take it with you. 

 

By the way - How did you go with the sets of presentation slides that I referred to in my last email (the February edition)? In case you missed it you can see that email here.

 

In the next edition of this email to chapter Councillors I will share some of the ideas from around the chapters that you might find useful in your own chapter.  

 

If you have something to share, please feel free to write to me. If you are no longer an ATAA Councillor, please send me an email to update my records - simply reply to this email.

  

best regards

 

Robert B Brain

ATAA National Director

(Marketing and Member Services) 

mobile: 0438 355 910 
Marketing tips for you!

Firstly, two marketing tips for you as you promote ATAA membership to others:
 

(1) Radio station WII-FM? (ie. double u, double i, F.M.)

 

What's In It For Me? - W.I.I.F.M. This acronym is very useful to remember. It is a well-known marketing tool. Whenever we try to sell a product or service, it is very useful for us to put on the buyer's hat, and ask ourselves: "Why would I buy this product? What's in it for me?" So when we try to sell ATAA membership to people we meet up with, it is very useful to bear this in mind. (For more details, try Googling WIIFM.)

 

(2) Sell the sizzle, not the steak

 

The other thing that is very useful for us to remember when selling ATAA membership is that we need to actively talk up the benefits to the buyer, and not the features of the product. The car that the car yard is selling might have a large boot; but what might really interest the buyer is that they can carry a lot of stuff in the boot - there is a subtle difference. We need to be selling the sizzle, and not the steak. (For more information about this, try Googling the phrase sell the sizzle not the steak.)
ATAA Membership Features and Benefits
 
Here is the latest update of how ATAA members can Network, Learn and Benefit by taking advantage of all that ATAA membership offers. Please share this information with your ATAA colleagues, and with your friends.

Pick up invaluable information,
network with like-minded peers

 

ATAA Members can network with fellow investors and traders nation-wide through the regular chapter meetings, the ATAA Conferences, and internationally through automatic membership of IFTA (International Federation of Technical Analysts - www.ifta.org) and the affiliated technical analysis associations (eg. www.stanz.co.nz in New Zealand). Some chapters also host networking and workshop sessions. See a list of IFTA member societies here: www.ifta.org/membership/member-societies 

 

Maximise profits and protect capital

 

ATAA Members can learn more about technical analysis, investing and trading with free access to the extensive video / DVD library on many topics. See the list of DVD titles: www.ataa.com.au/video-library (Make sure to login to the web site to see this link.) 

 

Be the best -- with in-depth learning

  

ATAA Members can learn even more through the extensive ATAA website resources. Explore more than 100 slide presentations, and the quickly growing collection of video-recorded speaker presentations. See these materials under the ATAA web site Resources option (in the member's Main Menu). Or go direct to the slide presentations: www.ataa.com.au/presentation-slides.html or the video presentations: www.ataa.com.au/videos-of-meeting-presentations.html 

 

Be an even better investor/trader
with extensive research materials

 

ATAA Members can learn even more through the extensive ATAA website resources. In all, a huge collection of hundreds of items covering a wide range of topics on trading and investing in the financial markets, including: trading strategies, risk management, market psychology and much more. Explore the 100 ATAA journals and newsletters with more than 700 articles on 27 topics from more than 200 well-respected authors, as well as the extensive document library. Download the journals index and view or search the list by subject, or by author. See the journals information on the web: www.ataa.com.au/past-ataa-journals.html

 

Save money

 

ATAA Members have access to special member discounts - book shops, email newsletters, memberships, and more. See the web site for details: www.ataa.com.au/member-discounts-and-special-offers.html 


 Get qualified and put letters after your name (CFTe)
with formal education

 

ATAA Members have access to subject-specific education resulting in a formal qualification - Diploma of Technical Analysis (Dip TA), and Certified Financial Technician (CFTe). Other certifications which can be studied include: Chartered Market Technician (CMT). See more details on the web: www.ataa.com.au/formal-education-in-technical-analysis.html 

 
Newspaper articles - almost 100!

Many of our ATAA members will know that for a couple of years now, five of the Melbourne ATAA members have been contributing to articles in the Tuesday edition of The Age Melbourne newspaper. We prepare a price chart, make some notes, and send the material to a journalist who embellishes the material and submits for publication. In 2012, these articles are also published in the Sydney Morning Herald, and on various Fairfax web sites. And we have almost reached the grand total of 100 articles!
 
You can see a summary list of all these articles, details about them, and view the articles from a link on this web page: www.robertbrain.com/ataa/.
 
Feel free to encourage your members and others to watch The Age and SMH paper on a Tuesday, and to look for these articles on line. Do you have a Facebook account? It will be very beneficial for the ATAA if you could click on the related "Like" and other buttons on the Fairfax web pages. This will help to promote the ATAA in the broader community.
If you are having trouble logging in to the ATAA web site, feel free to email to, or phone, our Admin Secretary Anna in the ATAA office in Sydney - details here.

I do hope you find this information and the materials useful.
Please feel free to send feedback and ideas.
More marketing and related information coming in a few weeks time.

Best Regards

Robert B. Brain 
ATAA National Director (Marketing & Member Services) 
At some stage in the future, these emails and related materials will all be managed by
the new ATAA web site. Until then, Robert Brain and Brainy's Share Market Toolbox is hosting these facilities.
If you are no longer an ATAA Councillor, please email Robert Brain to have you
taken off the mailing list manually (please don't use the UnSubscribe option at this stage). 

This email was sent to robert@robertbrain.com by robert@robertbrain.com |  
(Brainy's) Share Market Toolbox | 23 Nathan Street | Ferntree Gully | Victoria, | 3156 | Australia