|
|
|
Marketing & Member Services
Latest News for ATAA Councillors and Board members - July 2012
|
|
|
|
Dear ATAA Chapter Councillor,
I
am sending this email to all ATAA Chapter Councillors and board members
to highlight some of the membership topics that your Chapter members
might ask you about, and to provide the answers to the curly questions.
This will help you in your own official role with the ATAA. So please
take a moment to read this, and even feel free to print it for reference
at yoru Chapter meetings. In this email:
- Our 9 chapters are somewhat different - more details below.
- Summary of the benefits for ATAA members.
- Details about the current Membership Renewal incentive.
- A 1-day Intro to Technical Analysis seminar is coming.
- Our articles in numerous newspapers (volunteer called for).
Also - the ATAA Marketing materials are mentioned here, and the "Blue Flyer" is now being reprinted this week with changes for the Sydney Expo. Brief
reminder of recent topics in these occasional emails: The sets of
presentation slides for use at Chapter meetings and the Trading Expos
(referred to in the February email). Marketing tips (radio station WII-FM, and selling the sizzle, not the steak), in the April email. If
you are no longer an ATAA Councillor, please send me an email to update
my records - simply reply to this email. If you have something to
share, please feel free to write to me.
best regards Robert B Brain ATAA National Director (Marketing and Member Services) mobile: 0438 355 910 |
|
|
|
|
 | Is your Chapter leading by innovating? |
Our nine ATAA Chapters around Australia are all somewhat different
in one way or another. Based on the last survey I did a while ago, our
Chapters meet on all days of the week except Friday and Sunday, with the
meetings typically running for 2 to 2½ hours. The Saturday meeting runs
for 5 hours, including the tea break, and lunch. If you are thinking of
adjusting or fine tuning the operation of your Chapter, then this could
be one aspect to consider. For a list of the next chapter meeting
dates, visit: www.ataa.com.au/meetings.
Does your Chapter do something at your meetings that you think might be
unique, and which you would like to share with the others? Simply drop
me a line. |
| Benefits for ATAA Members?
|
In case any of your Chapter's members, or visitors, are wondering
about the long list of benefits for members of the ATAA, they are
recorded in a couple of places. You can see them on the ATAA web site, and in the April edition
of this email to Councillors. Includes: past journals, meeting
presentations, DVDs in the library, networking, formal education (and
letters after your name). |
| Membership renewal incentive
|
As you would have seen in the June monthly email newsletter to all
ATAA members, we are offering an incentive for ATAA members to renew
their membership before it expires. (The real purpose for this is
twofold - firstly, to encourage members to renew, and also to encourage
members to renew before their membership expiry.) Members who renew
before their expiry date will be entered into the prize draw. There
are three separate draws over the next few months with a total of five
prizes. On each occasion the prize is either a voucher to the value of
$130 for books and/or DVDs from the Educated Investor Bookshop,
or a 6-month extension of your ATAA membership (your choice). The three
separate prize draws will take place in July (this month), December and
June 2013. Because a large portion of our membership base falls due for
renewal in June (last month), there are 3 equal prizes offered, with
another prize offered in December for the renewals from July to
November, and the final draw prize for renewals from December to May
2013. The first prize draw takes place at the July Sydney ATAA
meeting Monday 16 July (next week, as this email goes to press). The
Chapter President, Tahir, will be managing the draw and announcing the
three winners, and of course, you don't need to be there to win it. Subscription rates
- Details of the recent revisions to the membership subscription rates
were published in both the June and July monthly email newsletter to
members, and included on all the printed stationery (membership forms)
that should now be in use at your Chapter meetings. |
| 1-day T/A Introduction seminar
| You
might have seen in the July edition of the monthly ATAA Newsletter
email to all members that we are running a 1-day Technical Analysis
Introduction seminar in August. It's called "Share Market Price Charts - Unlocking the Secrets".
It has this slightly strange name because it is aimed at all those
people who would really like to understand how to read the secrets that
are hidden in the price charts, and who perhaps don't realise that this
study is known as Technical Analysis. (So we just can't call it what it
is - "Technical Analysis Introduction".)
The aim
of this 6-hour seminar is to provide a complete and broad overview of
the seemingly nebulous subject of Technical Analysis. Over the years
there have been many potential ATAA members at the Trading/Investing
Expos, and the visitors to our chapter meetings, who have asked us how
they can understand this subject within just a few hours. ATAA members
who have attended chapter meetings, and networked, for a while might
have found that even after a couple of years a guest speaker at a
chapter meeting might throw up another aspect to Technical Analysis that
you hadn't heard about. This seminar aims to overcome this, and cram
the complete overview into just 6 hours. The first delivery of this seminar will be in Sydney a few weeks after the Sydney Trading/Investing Expo.
It includes a 110-page handbook (and light lunch), and is based on an
existing seminar developed by one of our members of the last 4 years.
Sydney, Newcastle and Canberra members (and others) will all be welcome
to attend - register at least one week prior. More details are in the
July ATAA emailed Newsletter to members. Advanced chartists and presenters!If
successful, this seminar can be extended to run in other locations
(Melbourne, Brisbane, Adelaide, Perth and more). But to do this we will
need to find some of our more advanced members to deliver it for us -
ideally one or two in each chapter. So if you have someone in your
chapter who is both broadly knowledgeable about Technical Analysis, and a
good presenter / trainer, then we need to get in touch. Please contact
Robert Brain to discuss. |
| Newspaper articles proliferating!
|
Have you seen our Technical Analysis articles in: The Age, Sydney Morning Herald, Fairfax online web sites, ASX Investor Update newsletter, ASX web site, Australian Financial Review? Many
of you will know that for three years now, a team from the Melbourne
ATAA chapter have been contributing to articles in the Tuesday edition
of The Age Melbourne newspaper. These articles also appear in the Sydney Morning Herald, and are published online on the Fairfax sister web sites - more details here. (ps: Today's article mentions Bollinger Bands). In recent months we also had some material published in other publications. The ASX web site invites people to register for free ( at MyASX), and subscribe to their monthly Investor Update emailed newsletter which goes to 220,000 email addresses. We were invited to submit material for the June edition
which was published with little change. They are keen for us to submit
every second month, so the material is now being prepared for the August
edition (always published second Tuesday of each month - see past editions here). Following on from our article for the ASX, Tony Featherstone included a reference to our methods in a piece in the Weekend Financial Review on 30 June (AFR subscribers can see the article here, or see a scanned copy of the article here). Feel free to encourage your members and others to watch The Age and SMH
paper on a Tuesday, and to look for these articles on line. Do you have
a Facebook account? It will be very beneficial for the ATAA if you
could click on the related "Like" and other buttons on the Fairfax web
pages. This will help to promote the ATAA in the broader community.
|
| Web site - virus attack? |
Some of our members discovered that our web site was not available
for a short time recently, due to a virus attack. This happens to web
sites occasionally, and for some reason, our site was on the hit list on
this occasion. Users of the Mozilla Firefox browser might know that
Firefox utilises a known bad-web-site repository to maintain a list of
mostly malware and generally malicious web sites. Our site made it onto
this list in this virus attack earlier this week (nothing to brag
about). So if you had have visited the ATAA web site using Firefox, and
if you got a "malicious web site" warning message, rest assured that we
are doing everything we can to remedy this and we are hopeful that the
web site can be back to normal asap. Once fixed, it will just take a
little time for the Firefox repository to be updated again with latest
safe details. (Earlier today Tuesday it looked fixed. To check, for the
nerds amongst us, view the source code of the web site, and look for a
strange script inserted into the top of the page - this is the tell-tale
of this last "stats.php" virus - more details for nerds here). |
If
you are having trouble logging in to the ATAA web site, feel free to
email to, or phone, our Admin Secretary Anna in the ATAA office in
Sydney - details here.
I do hope you find this information and the materials useful.
Please feel free to send feedback and ideas.
More ATAA marketing and related information coming soon.
Best Regards
Robert B. Brain ATAA National Director (Marketing & Member Services) |
At some stage in the future, these emails and related materials will all be managed by
the new ATAA web site. Until then, Robert Brain and Brainy's Share Market Toolbox is hosting these facilities.
If you are no longer an ATAA Councillor, please email Robert Brain to have your name
taken off the mailing list manually (please don't use the UnSubscribe option at this stage). |
|
|
|
|
|
