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Marketing & Member Services
Latest News for ATAA Councillors and Board members - November 2012
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Dear ATAA Councillor,
I
am sending this email to all ATAA Chapter Councillors and board members
to both highlight some important information that will be of interest
to you, and to also ask you for your own ideas on some special and
important topics. The ATAA board, currently comprising nine
directors, had two retirements and two new directors as of the
successful and uneventful AGM held in Perth in October (the ATAA AGM
meetings are typically rather short and a mere formality). You can view a
list of the directors on the ATAA web site by logging into the Member Area, and selecting: Corporate > Directors. To
help save on costs, the ATAA board is meeting in person just once this
year, in a few days time (1-2 December) in Sydney, and some of the
topics under discussion will be of great interest to you (more topic
details below). So the board would really like to hear your own
opinions, and receive your input. Feel free to reply to this email asap
(before the board meeting by Thursday 29 November). Brief reminder
of earlier topics in these occasional emails: The sets of presentation
slides for use at Chapter meetings and the Trading and Investing Expos -
referred to in the February email; and marketing tips (radio station WII-FM, and selling the sizzle, not the steak) - in the April email. If
you are no longer an ATAA Councillor, please send me an email to update
the records - simply reply to this email. If you have something to
share, please feel free to write to me.
best regards Robert B Brain ATAA National Director (Marketing and Member Services) mobile: 0438 355 910 |
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| What do your Chapter visitors think? |
We often have visitors
to our chapter meetings, and we might wonder what they really think
about the organisation, and the chapter. If we put ourselves into their
shoes, we could imagine that they will hope to be warmly welcomed, and
that they won't be left standing around on their own while everyone else
is chatting in their own little cliques. And the same applies to our
new members who hope to benefit from the networking.
Of course, one way to
address this is for each chapter to have at least one person nominated
as the Chapter "Ambassador", or the "visitor welcomer". By having
someone appointed to this very important role, it means that one person
can focus on mixing with the unfamiliar faces (the ones without the
member name tag or a visitors tag), and can introduce themselves with a
smile, explain what happens at the meeting, and introduce the visitor to
someone who might be able to have a common conversation.
Does your chapter have anyone nominated as the "ambassador" or
similar? Please send me an email with a short answer - yes you do, or no
you don't. We are very interested.
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| Member retention and recruitment
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This is currently a
very hot topic around the ATAA board table, as the membership numbers
are very challenging. If you have some good tips, or ideas, about how to
improve our member retention, or how to recruit new members, then
please drop us a line to share. Even the wacky ideas might be able to be
massaged into something very useful.
Chapter benefits-
In case there is any doubt about the long list of benefits for members
of the ATAA, they are recorded in a couple of places. It does include:
past journals, meeting presentations, DVDs in the library, networking,
formal education (and post-nominal letters after your name). You can see
them on the ATAA web site, and in the April edition of this email to Councillors.
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| Membership renewal incentive
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You would have seen in
earlier ATAA monthly email newsletters to all ATAA members that we are
offering an incentive for members to renew their membership before it
falls due. Members who renew before their expiry date will be
automatically entered into the prize draw. There are three separate
draws in the current financial year, with the first draw completed back
in July. The second draw will take place in early December for the
members who renew from July to November, and the third draw next June
for the members renewing in the months of December to May.
On each occasion the prize is either a voucher to the value of $130 for books and/or DVDs from the Educated Investor Bookshop,
or a 6-month extension of your ATAA membership (your choice). For more
details, refer to your past editions of the ATAA Monthly email
Newsletter.
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| Education and training
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Another current hot
topic on the board table is that of education and training for ATAA
members. The current Kaplan offering is great, but does not address the
need for very short and inexpensive overviews for both new and
prospective members. The board has been working on preparing some
education initiatives, and is always pleased to hear from members
regarding their own preferences for topics, duration, method, timing,
cost, etc. So, please feel free to drop us a line with your views.
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| Published articles!
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You are probably aware
that the ATAA has arranged for some members to have material published
in Fairfax newspapers and on the web. You can see a list of all 127 articles here, with links to scanned copies and to online Fairfax website versions. We have also had material published in the monthly ASX Investor Update email newsletter, in the June, August and October editions - see them here. The ASX web site invites people to register for free ( at MyASX), and subscribe to their free monthly Investor Update newsletter which goes to 220,000 email addresses. We are always happy to take feedback on these initatives, so please feel free to write to us. |
If
you are having trouble logging in to the ATAA web site, feel free to
email to, or phone, our Admin Secretary Anna in the ATAA office in
Sydney - details here.
I do hope you find this information and the materials useful.
Please feel free to send feedback and ideas.
More ATAA marketing and related information coming soon.
Best Regards
Robert B. Brain ATAA National Director (Marketing & Member Services) |
At some stage in the future, these emails and related materials will all be managed by
the new ATAA web site. Until then, Robert Brain and Brainy's Share Market Toolbox is hosting these facilities.
If you are no longer an ATAA Councillor, please email Robert Brain to have your name
taken off the mailing list manually (please don't use the UnSubscribe option at this stage). |
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